The northern German hydrogen initiative HY-5 continues to rely on our expertise: In the coming years, we, the Hamburg-based communications agency Klubfaktor, will continue to provide the initiative with communications support and further expand its international visibility. Since the launch of HY-5 in 2020, we have been supporting cross-border cooperation with well thought-out communication strategies – and were once again successful in the routine retendering of the budget.

HY-5 is a joint initiative of the five northern German economic development agencies from Bremen, Hamburg, Mecklenburg-Western Pomerania, Lower Saxony and Schleswig-Holstein. Its aim is to establish northern Germany as a leading region for green hydrogen internationally. With a clear focus on location marketing, targeted investment promotion and international cooperation, northern Germany has positioned itself as one of the best-known hydrogen regions in Europe. As a partner from the very beginning, we have played a key role in shaping this success and look forward to continuing on this path together with HY-5. Our tasks within the scope of this partnership include all central communication and marketing measures – from strategic consulting, brand management and content relations to trade fair communication, press and public relations work, social media and sales-supporting communication.