HY-5 Initiative

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On the way to becoming Europe's leading hydrogen region

Goal and task

HY-5 is the green hydrogen initiative of Northern Germany. In 2019, the five economic development agencies of Bremen, Hamburg, Lower Saxony, Mecklenburg-Western Pomerania and Schleswig-Holstein were looking for a partner for overarching location marketing in the field of green hydrogen. Klubfaktor has developed the HY-5 initiative for this purpose together with the 5 countries – incl. of all marketing and communication measures.

Since then, the HY-5 initiative has become arguably the most successful partnership among northern Germany’s economic development agencies. The HY-5 partners are promoting Northern Germany as a successful hydrogen location all over the world, looking for companies to help build and expand a green hydrogen economy. The goal is to make the attractive hydrogen region known to important stakeholders at home and abroad.

Business and trade media from more than 20 key core markets – including China, South Korea, UK, Holland, Germany, France, United Arab Emirates, Dubai – reported on the launch of the initiative. Today HY-5 works together with the settlement experts of Germany Trade & Invest, looks back on webinars with several thousand visitors, has brought delegation trips with interested companies to the country and promotes the hydrogen location Northern Germany at leading international trade fairs and conferences in Tokyo, Paris, Rotterdam or Bremen.


Partner for Marketing & Communication since 2019

Establishment and expansion of international location initiative

Development of the initiative: brand, USPs, themes

Stakeholder communication

Editorial. Content. Branding. Social

Media Relations & International Press Office

Trade show communication & advertising

Conferences & Webinars

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+49 40 70 56 83
Klubfaktor – Agentur für Kommunikation GmbH
Große Elbstraße 38
D-22767 Hamburg

Contact information

+49 40 70 56 83
Klubfaktor – Agency for Communication Ltd.
Great Elbe Street 38
D-22767 Hamburg